Q Marketing The Four Ps have been the foundation of studying marketing for many years. Let's try to better understand each of the Four Ps by applying them to an actual product or service. Choose your favorite product or service. Assume the role of a marketing consultant hired by the company. Assume sales have been doing great, but the company would like to know more about why. Define the Four Ps of the product or service and comment on strengths and weaknesses. Here's a video to help with understanding the Four Ps. The 4 Ps of Marketing

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